
Unredacted Antitrust Complaint Unsealed: Google Internal Documents Show AMP Pages Brought 40% Less Revenue to Publishers
In December 2020, we reported on a new antitrust lawsuit against Google that claimed AMP was created for the purpose of pushing publishers away from “header bidding.” This is an advertising mechanism that allows sites to route their ad inventory through several ad exchanges and sell the space to the highest bidder. At that time it…













