1. That would be good for Gutenberg

    This will be the start of the end of many of the third party page builders. As a professional SEO I know how important speed is and not just for UX, but now for rankings as well. You can’t mitigate or trick using layout shift and delays like before. That means most pagebuilders like Divi and Elementor, Breeze, Beaver and others will be gone. From the only one that I think is not that bad on speed – Oxygen, but the problem with it that you need to be an airplane pilot to know how to drive this thing.

    So the transition will start next year, where marketers, SEOs and then small business owners would demand their projects or would make their projects without these heavy page builders. Then some big vendors will start to crumble.

    This is really good news for Gutenberg, however I wish Gutenberg team STEP UP their game and introduce more DRAG AND DROP everywhere so that people who came from Elementor/Divi and the others don’t feel like they are on another planet with much limited functionality.

    One of the benefits of Elementor and Divi is exactly that, you like something and you drag it. It’s not about multi-clicking on the sidebar like Gutenberg is.

    DRAG AND DROP – that is the most intuitive task you can think about it, especially with devices that have touch capabilities.


  2. Dhiraj Jha

    I am already working on Google Core Web vitals. All the conditions like First Input Delay, FCP is good, on my blog website mycreditcardclub.com But CLS( Visual Stability) is not well due advertisement. How can a website owner improve CLS with Google Adsense running? Can anybody suggest to me?


  3. Pasquale

    Thanks for sharing this. It’s going to be interesting to see how websites (and page-builders) will adjust. Based on my experience, I think you can use a page builder (Elementor, for example) and still ensure some good web and page experience metrics.


  4. Sybille Wisean

    While WordPress and Jetpack have their share of performance issues, the vast majority of issues reported by Google PageSpeed arise from its OWN tools, like Analytics and Ads. Google is a big bully that wants everyone to dance to its ever changing tunes.

    Coming back to WordPress and Jetpack, it would be nice to not have jQuery dependency, to have so many “render blocking” resources, and to have user facing options to disable unnecessary stuff.


    • kriskl

      I could not agree more.
      it’s google own services that drag the ratings down!

      and it is especially annoying how they force us to use AMP!


    • Samuel Onyike

      You are so right. Run a page speed report on amp pages, you will get amp codes as the issue. How can Google be causing the problem and ask web owners to fix the problem?


  5. Ciprian Popescu

    This is exactly why services such as SpeedFactor – https://www.speedfactorapp.com/ – appeared. I have been using it succesfully to try and see specific speed metrics and pagespeed performance and improve everything. It seems that Gutenberg sites are better than Elementor sites, based on 3 different sites I’ve checked.


    • Gutenberg Lover

      Looks like someone is forcing you to pay for something you could already benchmark for free. Either this was shameless promotion from your side of you’ve been trapped. Why would anyone pay for something that you can do for free? It’s like paying someone to “index” you in the search engines.


  6. Brenda

    Six months and I might be needing more time to adjust to this. It’s rattled me a a lot, to be honest and no it doesn’t help that the announcement has been sugar-smeared to make it seem less gnawing.


  7. Virtina

    We believe that Google’s new ranking signal can be beneficial for the users, although it does pose some challenges to the website owners. But, it is undeniable that the ranking measured by Core Web Vitals can ensure that the user finds exactly what he/she is looking for. It is only natural that we take this step as it would have happened sooner or later. The fact that the Core Web Vitals considers the loading, Interactivity, and Visual Stability metrics is enough to understand that Google will be able to find the ideal result for its users. Although I think this does put even more restrictions on the site owners as they are constantly forced to update their website for a better ranking, it is inevitable at this point.


  8. Dennis

    If I use gutenberg plugins I see a drop in lighthouse and speed tests (nothing in comparison with pagebuilders like elementor) even on pages not using those plugins. The only one i found not affecting it much was the one from brainstorm. Does anyone else know plugins that don’t effect speed stats and make gutenberg more userfriedly?


  9. Jason

    Nightmare moves from Google, yet again. Using one arm of the company (Search) to penalize people for using services from the other arms of the company (Ads, Analytics, AMP) is ridiculously bad policy.

    If it does have the effect of breaking page builders they’ve made a huge, stupid, selfish mistake.


  10. Chad

    We’ve been optimizing sites that use page builders (particularly WP Bakery and Divi) to meet Google Lighthouse standards without any problem.


  11. Aimee

    Continuing the conversation about page builders, does anyone have advice on a decent page builder for Shopify that won’t completely sabotage our page load speed?


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