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donnacha | WordSkill @Alex Mansfield – Yeah, you’re right, both of Woo’s all-theme packages work out a lot more expensive, although I would not agree that what I am saying is “false”. Rather, I should have said that Jason is giving far less value, ridiculously less from a competitive perspective. The last thing I want to do is to defend Woo’s pricing – I decided not to buy one of their developer licenses because their prices are set too high and they’ve never run a compelling discount offer such as halving the upfront fee – but it is important to recognise that they do offer something that ThemeGarden cannot. At the level of developer licenses, the market consists primarily of Web designers who want to be able to make one big purchase and receive a large, varied set of themes upon which they can build all their sites. In order to save money and limit the amount of stuff they have to learn, most are going to choose just one company to buy a license from and, 99% of the time, they’re going to opt for the one that offers a broad, varied selection, something that they imagine will allow them to build up a varied portfolio of their own. From that perspective, I would argue that Woo’s 65 existing themes, by many different designers, the 2 new themes every month and the new framework, represent a far better investment than Jason’s 2 themes and promise of one more per month. I would also argue that, while Jason does have a striking and slick style, there isn’t enough variation between his themes – unless the potential customer is going to be producing endless sites based around video or photos, they simply won’t be able to build their entire business around a ThemeGarden developer license and, at $500 (or $275 for one year), that is what they will want. So, yes, I was wrong in straightforward money terms, I was thinking more of StudioPress’ developer license, but, if you take value into consideration, ThemeGarden is far worse than even Woo.
donnacha | WordSkill
@Alex Mansfield – Yeah, you’re right, both of Woo’s all-theme packages work out a lot more expensive, although I would not agree that what I am saying is “false”. Rather, I should have said that Jason is giving far less value, ridiculously less from a competitive perspective.
The last thing I want to do is to defend Woo’s pricing – I decided not to buy one of their developer licenses because their prices are set too high and they’ve never run a compelling discount offer such as halving the upfront fee – but it is important to recognise that they do offer something that ThemeGarden cannot. At the level of developer licenses, the market consists primarily of Web designers who want to be able to make one big purchase and receive a large, varied set of themes upon which they can build all their sites. In order to save money and limit the amount of stuff they have to learn, most are going to choose just one company to buy a license from and, 99% of the time, they’re going to opt for the one that offers a broad, varied selection, something that they imagine will allow them to build up a varied portfolio of their own.
From that perspective, I would argue that Woo’s 65 existing themes, by many different designers, the 2 new themes every month and the new framework, represent a far better investment than Jason’s 2 themes and promise of one more per month. I would also argue that, while Jason does have a striking and slick style, there isn’t enough variation between his themes – unless the potential customer is going to be producing endless sites based around video or photos, they simply won’t be able to build their entire business around a ThemeGarden developer license and, at $500 (or $275 for one year), that is what they will want.
So, yes, I was wrong in straightforward money terms, I was thinking more of StudioPress’ developer license, but, if you take value into consideration, ThemeGarden is far worse than even Woo.
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