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dot07

Based on my own experience and the experiences of clients as well as discussions with developers I know, there are a few seemingly serious issues with Envato.

The number one complaint about Envato theme authors I have heard is that they try to make their themes “Monster” themes. Too many people don’t know that a theme isn’t supposed to be an all-in-all solution. They visit Themeforest and find out they have these “Great” themes that are supposed to do all these things, but if they don’t do everything needed, and plugins have to be added, the plugin functionality of theme overrides any plugin activated and once there is a conflict, it is nearly impossible to resolve because the theme author comes back and says, you have to have the plugin developer comply with our theme. That’s not a very good way to do business. And when a theme like that costs 48-68 dollars it really upsets people.

Second complaint I hear is the licensing Envato uses. More and more developers are coming into the market with licensing which allows multiple installations of a theme. There are varying types of licensing which allow for up to unlimited installations. Those developers don’t choose Envato because of the licensing restrictions. And that is hard for Envato to beat.

Third is the fact that, as @Alec Kinnear points out, there is a lot of crap on Envato. And if someone tries to get a refund for any purchase, there is no guarantee there is going to be a refund. Some items on Envato are horrible. And most people won’t find that out until after they purchase. Comments don’t always tell people what they need to know. Envato and authors of that crap aren’t saying anything either.

Last thing I will mention is the tendency of items to disappear after a purchase has been made. Try getting a refund if the item goes away from the downloads list after five days. It won’t happen. Envato is not (from my experience and the experience of a lot of people I know) a consumer friendly place to buy.

That’s all I am going to cite because I personally think Envato should be doing some serious listening. If they are, they should be hearing what those of us who help others are hearing. Many, many people are tired of Envato.

And given Google is very customer satisfaction oriented (when it comes to other websites) search engine, it is logical Envato will continue to drop in popularity both in searches and their own repeat business. Just my take on things.






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