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donnacha James, you’re attributing meanings to my article that just aren’t there. Far from focusing on the entry of new companies, I am saying that the existing cloud giants, who have been around for a looooong time (Microsoft 1975, Amazon 1994 and Google 1998) are already gearing up to swoop down upon the existing industry and all but wipe it out as a standalone entity. Today, it is still possible to buy both horses and horse carriages, but the horse carriage industry can fairly be said to have been wiped out by another form of transport, the automobile. There is still transport, you can still climb into a vehicle, but the industry that had grown up around the provision of horse-drawn transport was annihilated. I am saying that the same thing will happen to the industry that has grown up around hosting. There will still be hosting, but it will be provided by very different companies and on a very different basis. Don’t worry, your job is probably safe: as I say in my article, it is more than likely that companies such and Automattic and Square will be purchased as the cloud giants fight to gain an edge (Pro-tip: if Automattic gets bought by Microsoft, don’t let them give you Ballmer’s old office – none of the chairs in there look right).
donnacha
James, you’re attributing meanings to my article that just aren’t there.
Far from focusing on the entry of new companies, I am saying that the existing cloud giants, who have been around for a looooong time (Microsoft 1975, Amazon 1994 and Google 1998) are already gearing up to swoop down upon the existing industry and all but wipe it out as a standalone entity.
Today, it is still possible to buy both horses and horse carriages, but the horse carriage industry can fairly be said to have been wiped out by another form of transport, the automobile. There is still transport, you can still climb into a vehicle, but the industry that had grown up around the provision of horse-drawn transport was annihilated. I am saying that the same thing will happen to the industry that has grown up around hosting. There will still be hosting, but it will be provided by very different companies and on a very different basis.
Don’t worry, your job is probably safe: as I say in my article, it is more than likely that companies such and Automattic and Square will be purchased as the cloud giants fight to gain an edge (Pro-tip: if Automattic gets bought by Microsoft, don’t let them give you Ballmer’s old office – none of the chairs in there look right).
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