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Angie Meeker The real problem here is this (and IMO, it’s way simpler than we’re making it out to be): It’s their responsibility to write copy that helps us understand 1) why we need this and 2) what they’re providing. I think they just did a poor job writing their copy and need to revisit it, based on a more standard sales page formula (what’s the pain point you’re addressing, how are you going to address it, who are you, and what do you want us to do). If they had really done that well, we wouldn’t be having this conversation. And the thing is, I bet they KNOW all of that stuff.
Angie Meeker
The real problem here is this (and IMO, it’s way simpler than we’re making it out to be): It’s their responsibility to write copy that helps us understand 1) why we need this and 2) what they’re providing. I think they just did a poor job writing their copy and need to revisit it, based on a more standard sales page formula (what’s the pain point you’re addressing, how are you going to address it, who are you, and what do you want us to do). If they had really done that well, we wouldn’t be having this conversation. And the thing is, I bet they KNOW all of that stuff.
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