donnacha of WordSkill

@Chip Bennett –

2) “Lifetime” and “unlimited” packages are never scalable/sustainable.

“Never” is a tad absolute.

If you are using lifetime unlimited packages as a way to attract early adopters and, hopefully, establish your plugin as the default choice in your niche, they might actually be the very thing that makes your business sustainable.

Also, whatever burden those early adopters place upon your support resources becomes easier to carry as your business scales up in later years.

Could they be scalable in the longterm? As I’ve mentioned in previous comments, I believe that experienced users require little if any support – if you haven’t learnt all you need to know about a product in your first year, you probably didn’t even get around to using it.

One of my favorite commercial WordPress companies, StudioPress, seem to be able to make lifetime licenses work just fine.

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