So many people have been burnt by EIG in the past.
HostGator was a great hosting provider with good customer service and support. After moving under the EIG umbrella, their customer service was incompetent at best.
Then EIG pushed the SiteLock scam through all their hosting companies and hosting partners. I wrote about this scam back in 2016 and received hundreds of comments and emails from other victims.

So whatever their new name is, I am very worried about the future of the free Yoast plugin. I will not update it blindly and will check the changelogs after every update.
One thing that will surely follow is aggressive advertising for all their brands and companies in the WP Dashboard.

What a great time and opportunity for other SEO plugins on the market. This is the time to capitalize on the anti-EIG sentiment.
#sad