In reply to Trishan Mehta.

According to Joost himself that's not what's happening and I have no reason to doubt that. https://twitter.com/jdevalk/status/1426296284575567874
But hey, it gets people talking. Seems Rank Math is built upon Yoast codebase, didn't know that.

As for the company Newfold; Hopefully the new name also comes with new and better ways.