How is this even an article?

The cause is just but the stats are well off. Comparing a WordPress/WooCommerce average to a Shopify average? That is never, ever going to be accurate.

The issue is not with Core, but with all the folks building shitty themes and plugins that offer nothing new other than a source of revenue to the creator and all the terrible bloggers copying and pasting a “How to do X with WordPress” article for SEO, when that article was bad practice 5 years ago when it was originally written, worse, these articles are given a link outreach budget which means they dominate the serps and become ‘canon’.

WordPress is a community, not a product. To fix this issue we need to fix the community.