In reply to Steve Grant.

Great points, Steve (and great comments from others on this topic).

We are absolutely trading one walled garden for another and it's no surprise. It's also one more vertical for WordPress. We got theme and plugins and now we have Blocks.

Does anyone install more than one form builder plugin? Are you using multiple slider plugins? No, probably not. In the same way, I see people installing a single Block collection and if they need more than what's there, they're buying into the Professional/Pro version.

There are no free rides. I believe that's why these free Block collections are all the same. It's a smart strategy, if you think about it. Some will throw in a few extra Blocks here and there but the goal is to hook you into their Premium/Pro offerings. That's where they really start to differentiate themselves.