The panel was never going to push Zukerberg because it's always going to come down the reality that the current state of laws and regulations in the US allow for this. No matter how distressful facebooks actions are, we as a country allow it. That is true of every other actor that does, for all intensive purposes, the same sorts of things Facebook is doing.

Undoubtedly in Facebook and Googles mind they think they walk a balance between offering services for free and using the information they are able to collect to advertise off of or provide access to build other opportunists.

If we want that to change then the laws are going to have to change, and before that the conversation has to change. It's way to easy for this to just be about Facebook and for people to pat themselves on the back as they rush to Twitter to post #DeleteFacebook.