In reply to Andreas Nurbo.

Spot on, Andreas!

I never ever thought WP was user friendly, and dreaded teaching novices to use it.

But the competition was even worse.

However, the competition is catching up and overtaking. Shopify is a good example.

In recent years, there have been some third party add-ons for WP that are exceptionally well designed and user friendly, and that WP could learn form.