Awesome interview!

It's great to hear the experience of other authors, but Jonathan is not just another author of course. He has some experience, and some badges and sale numbers to stand by that. But that's not what you have to look for when looking him up. He has quality written all over his work. Just look at he's items design, code and ultimately overall product design, compatibility.

To contribute to something specific that was said in the interview, I admire and 100% agree with you when you refuse to create bloated themes just because the clients "demand" 100 000 color choices and features. That's not our purpose as authors... I think authors need to figure out how to better do 1 thing, 1 feature, and figure, figure out how to do it better, out what the clients actually need, not want, and show then the clients the products, and let them decide ;)

And.... Yes, making a product look better and work better is how you differentiate yourself by not having the extra slider or widget or whatever. Design is everything, graphical and ux design. Features are just covering a need. You either make a theme with 1 000 000 features with a good-ish design, a process that takes a lot of time and work power but with a much more possible success rate, or you can make something awesome and eyebrow raising very well from a design and code point of view, but unless truly done right, the success rate being equivalent to the product.

Always a pleasure listening to Jonathan talk. He's been giving some incredible pointers, in every interview I've seen he was part of. Awesome awesome guy!