In reply to Sarah Gooding.

It does what the label next to it says it does, and the tooltip explains its legitimate uses.
I'd been up since 5am and took the info that the Tavern says they were about to publish shortly before bed at face value when asked for comment, and missed the bleeding obvious (as I say, our main developer was in bed). That was my mistake, and unfortunate for us.
Three questions about the story interest me: 1) Did WP Tavern notice that the guy who created the Twitter storm is a direct competitor? 2) And that he responded to people on Twitter who were outraged by what he'd reported by marketing his competing products to them? 3) If WP Tavern knew, then should not those facts be present in the published story?