Companies pledge to fight censorship, but they support censorship by switching off all Russian-based accounts. That is just what Putin wants, to keep all speech imprisoned within the Russian cyberspace, its repressive laws and leaking domestic cybercompanies. This collective move is mostly symbolic, but it greatly and firstly affects people that are pro-West and anti-war. Last but not least, some day these companies will come back to the Russian market, but many people wouldn’t do business with them because of their betrayal and unreliability.