In reply to Justin Tadlock.

Oops, perhaps I shouldn't have skimmed. Thank you, Justin.

The price does make sense for an agency on WP Engine. A lot of agencies pay per site with only a modest discount for things like Yoast SEO and ManageWP. A flat $30/month for unlimited sites would be a bargain.

I don't see how the average single site owner using Genesis would be interested in paying $360/year for it. A lower tier would make sense for that segment, methinks. I'm sure WP Engine knows what they're doing.