In reply to Peter Knight (@peterrknight).

I thought the Jigoshop fork was a shrewd move and unpleasing. But here I am using Woocommerce as my go-to ecommerce solution. Got to admit, they read the market right by investing heavily into ecommerce/plugins and forking gaving them a big advantage.

The pagebuilder market is really booming, so seeing groups fork some of the solutions and go from there is probably to be expected and may even turn out to create even better stuff.

I'd just find it tough to be able to fully own a product I'm selling when a large piece of it was by pioneered by a single other person. I never used Jigoshop but I have used SiteOrigin's plugin and trawled through the code to get some incompatibilities fixed, so I'm more aware about how much work went into it. I'm sure the WooThemes group have become more proud of WooCommerce the more lines of code they wrote or rewrote as time has gone on.