I like free things. I like paying for not-free things. I don't pay for free things and I rarely get not-free things for free ;)

But I don't tag things, "Freemium." It's a fluffy, gooey, buzzy word. If a free theme has free or paid upgrades then it should be marketed as, "upgrades available," (free or not-free) in a designated area with little or no obstruction to the GUI and UX, e.g. Theme Details, Screenshot, ReadMe, Addons tab, dismissable after_switch_theme once, etc. An ad is an an. Peeps no like ads. #EthicalUpsell

Marketing points should be incentives, not burdens. #Value

Freemium face-bloat is an unethical trend-model of imposing irrelevant burden upon a free entity whereby rendering something assumed free as kinda-free-but-not-really.

A SaaS service can have a free plan, but should never call its service a, "free service." An App can have in-app purchases, but should never call itself a "Lite" or "Pro" version. That's just silly talk.

Market intent/ethics should be acquired at Intake and not via downstream tagging—after the fact. Free is not "Freemium," and free is not paid. Free is free and is never not-free. #Freelusional