In reply to Heather Burns.

Could not agree more to Heather:

"To frame GDPR as some sort of evil government monolith interfering with the soverignty of private businesses in other countries is to defend the abuses of privacy by the marketing and advertising industries which have largely inspired the data protection overhaul in the first place. As of 25 May 2018 those excuses will no longer wash."

and Morten also nails:

"that may require prioritizing data anonymity over shiny new Customizer features. With great power, and 27% market share, comes great responsibility."