Hey folks,

I just wanted to address a few points here. Firstly, I want to apologize for anyone confused by the removal of the AB prefixes from the block names. I’m genuinely bummed when anyone has a bad experience with one of our products. This wasn’t done to prioritize our blocks over core blocks or any other 3rd party blocks. Quite the opposite, in fact. We believe the WordPress editor belongs to everyone, and the trend of over-branding and having logos and product names on blocks, sidebars, and admin bars can be distracting and take away from the core editing experience.

Removing the AB prefix from each block was part of a larger effort of updating and improving the blocks in preparation for a rename to Genesis Blocks, as covered in the original Tavern article. Furthermore, we’re actively vetting our blocks and considering deprecating blocks that provide unnecessary competition to core blocks, such as the button block. No need to reinvent the wheel!

As one of the first block plugins on the repo, we’ve been learning and growing the block ecosystem on the bleeding edge, and that comes with all kinds of fun surprises. One of which is the lack of standards and practices. We join the call for well-defined standards that all blocks can implement to give WordPress users a consistent experience.