...which is hucksters, hobbyists, gee-whiz-this-is-cool-bloggers, hired mercenaries, lackeys, and enthusiastic lapdogs who write mainly to curry favor with people they admire + a few genuine talents with independent minds. The latter have day jobs and eventually realize the deep end of the pool is for tough bastards with Michael Arrington style personalities, but the years of development it takes to get that hard shell and calloused fists just isn't that attractive. Neither is the current regime of fanboys herded and managed by brand apparatchiks, but I can hardly blame people who don't want to make draining that swamp their main mission in life.