@Chip Bennett - But I think it's worth mentioning that at the time, Matt tried to take care of the domain. However, the attempts failed which is where some people could argue that he should have kept trying. I imagine he started focusing on other things but fast forward to today, it's probably a little easier to work with domain registrars to get domains taken offline due to trademark infringement. I mean, he contacted someone at GoDaddy and now the domain is suspended/offline.

Since I know Matt is a smart guy and understands the need to protect the trademark and he is human like everyone else, I think Michaels priority points in his article are Meh.