In reply to Alec.

While the marketing team may be made up of volunteers, you are full time staff at Automattic and pretty much shape the marketing plans for WordPress.org.

I just want to pull out this comment because it's completely incorrect, and I think it's really helpful to have an understanding of "who" is .org Marketing for anyone following along.

I am a volunteer like many many of the .org community. Though I work for Automattic, my day job is in no way connected to .org marketing, though I've been lucky enough to be on the WCEU organizing team in years' past.

I started the first marketing group at WCEU Contributor Day in 2014 because I heard people were interested, that day. It was spontaneous, there was no mandate to do this, and it was my personal initiative. 10 people showed up and we found a focus together. I tried to keep the momentum going by posting our notes, and requesting a place for us to congregate, publish, and work to see if it could grow.

I do not do any paid work on .org Marketing; the time that I've spent wrangling meetings and interacting with the community is all my personal initiative, and while tolerated/supported by Automattic, has no impact on my performance at my day job.

That .org marketing has grown into its own group is due to the enthusiasm of the people who have shown up and a tiny part to my availability to be able to lead meetings, attend major WordCamps to help lead Contributor Days, and later, delegate to those who continued to show up.

All the projects, initiatives, and ideas are pretty much driven by the group itself - I've often suggested things only because of what I've observed in the marketplace but all the work and decisions are being done by who's showing up - that's pretty evident on our p2 and Slack backscroll. :)

It's a new group, it's getting started, and I'm really proud of the time people are volunteering and donating towards the WP community.