Simplicity is not the answer to everything. Complexity isn't always bad. Sometimes, the problem is elegance. For example, instead of making a simpler car, 3D printing is a more elegant way to solve the problem of car making.

Ghost claims to focus on simplicity, but realistically was an elegant Photoshop mockup of complex and inconsistent layouts. However, it's easy to find reasons why something is important or should exists because every idea wants to materialize.

The $300,000 funding behind Ghost doesn't prove the concept. What it says to me is John is a smart, but most importantly hip developer with many friends like himself to turn a concept into an idea virus.

Like fashion designers, hip developers are typically early adopters that can influence others to join. John happens to be a part of that social circle. And everyone else that funded, like music snobs trying prove they have better taste, want to help prove John's right so they can be a part of that circle.

The Ghost wave storming the publishing industry is not about simplicity. Watch the video, It starts out focusing on John's left arm tattoos. It's about being hip.