I mean, if we are being honest about real world usage ...

My clients either write posts of a single paragraph interspersed with random H1 links tinted red, "Our new premises will open on monday ... lorem ipsem ... (h1)CLICK THIS LINK FOR MAP(h1) Lorem ipsem"

Or the other option is a massive multi-page formatted up PDF document with some care taken over it. This PDF file is added to a WP post with the above strategy, except the h1 link reads "DOWNLOAD LATEST NEWS" + "sign up for our newsletter".

This seems to be the strategy of most companies I work for.

None of them want to do that layout on the website. When I ask, they always say "Noooo", the current system is quick and known. The WP alternative is less good than what they have in place.