In reply to John Blackbourn.

What point are you trying to make?

I think the point Morten is trying to make is that, as you mentioned (Morten also mentioned the same) many users do not keep up with the development of WordPress, and that perhaps a conversation could be had about raising awareness amongst those users.

Personally, I don't think many of those users are going to be interested in the going's on in the WordPress world. For most people WordPress is just another thing they deal with to get something else done.

That doesn't mean a conversation can't be had, or an effort can't be made to increase communication and awareness amongst average users. In fact, I'd say the exact opposite. As WordPress grows it's more important than ever to think about communication strategies that could potentially reach those average users.

I say this because, I think, to most of those average users it's not WordPress that's important to them - it's those other things they are trying to get done that are important to them. If they start to feel sandbagged by changes and get too pissed off, loyalty to the WordPress project isn't going to stop them from switching platforms.

Firefox has been doing some interesting stuff recently to raise awareness around their product, with their Firefox Friends campaign. I'm not sure how effective it's been, but it's been cool to watch.