There are many great hosting companies out there that put forward pricing and customer service best practices without deceiving customers.

I run a custom dedicated server specialty tuned for WordPress performance only available for my clients.

My agency has taken many refugees from Endurance International Group(EIG) hosting conglomerate owned by Clearlake Capital.

A better approach would be to open it up to the community and let them decide who is the best hosting company aligned with WordPress' core values.

An open directory where the community can list their services, such as hosting, design, development, etc. ... may be asking too much.