Elementor crossed the 10 million mark after targeting the term Full Site Editing.

Elementor Raises Eyebrows with Google Ads Targeting Full-Site Editing

It sounds now like the term Full Site Editing was invented to create the impression Gutenberg was the first to do it and now something is needed for users.

While we’re considering terms, the post refers to this being an “audacious journey”. Is that audacious as in “showing an impudent lack of respect”?