WordPress.com I guess has moved from blogging to rebranding cities! Well that's exciting...

Cricitally these are feel good commercials that try to sound cool by association but seem pointless in promoting an actual product.

I'd love to be able to tell small businesses that want to DIY their own site to use WordPress.com (I used to years ago) but the fact is it's not a good platform for most of them. They need a WYSIWYG theme agnostic page builder (something like BeaverBuilder) for front end site editing. Without that its still a fabulous blogging platform, but it's not great for business like those in the commercial. WP still can be, just not on .com as it currently exists.

This video would have been better if they'd said "we worked side by side with these businesses helping them build their online presence" and this is what they said, "it's so easy", "i could do it myself", etc... only I doubt any of them said that.