In reply to Isabel.

But your opening paragraph says: "I agree with Jeff that the commercials are confusing. I also think they’re silly, awkward, and unrelatable to me, but extremely effective and successful."

While the jury is still out on WordPress.com's ads, there are countless examples of ad campaigns that tried relying on emotions and failed in spectacular fashion. For example, Infiniti's 1989 ad campaign for their Infiniti Q45 is often blamed for Infiniti's inability to come close to the massive success of Lexus.