In reply to Scott.

@scott sorry but zero idea what is it that you are talking about. Sounds like you rarely work with any client.... the most important part of work with clients is to deny from them all the options that they want. Take a look at the most selling themes on themeforest.... the more bullshit options they have, the more complexity of UX, the more successful they are, your assertion that "wordpress is too complex and it hurts its usage", while might be true in some way has nothing to base on in the real life with real users.