In reply to Ronald Huereca.

I agree - the community engagement part was so clearly about values that I'm really surprised to see so many people talking about the lack of emotion in these.

Highlighting the goal of empowering local business owners to show their story and reveal what's happening in real life online seemed to be the marketing aspect.

If you don't care about the tech but do identify with local entrepreneurs and people working for their families and communities, the message I'd take away is this is a tool that supports you in your goals.