I agree with Jeff that the commercials are confusing. I also think they're silly, awkward, and unrelatable to me, but extremely effective and successful. I'll explain.

They seem to have no point other than getting the Wordpress.com name out there. They purposely omit what WordPress is or does. Random people saying random things.

All of us who find this confusing are obviously somewhat logical minded. However, it's a proven fact that marketing is most effective when it's emotional rather than logical. This is obviously what they're going for, and they're targeting mostly creative people. Creative types won't be confused by these commercials; they'll instead get a vague "good feeling" (I can't relate) that will prompt them to visit Wordpress.com.

The site will then explain their services.

The goal for these commercials is to get them to visit the WP.com site, and I think they'll be successful with this goal.

Most WP Tavern readers are not the target audience for these commercials.