In reply to Bob Dunn.

@BobWP But how do these commercials help WordPress better compete with much easier to learn and maintain services such as Squarespace and the slew of new and improved website services such as SnapPages 3.0? These ads and other recent moves also suggest that Automattic has decided to focus more on WordPress.com because it generates revenues and self-hosted WordPress is free plus far too complicated to ever be able to compete with Squarespace etc.