$4900 for a non customized job seems insane. For $5k my agency can give you damn near anything you want. With that said the Freelance community, I work for an agency and work on the side like many Devs, is going to be hurt the most. That is assuming most people could afford that. They are going to trust the Big Name that most people know. I will be very interested what WordPress and Automaticc think $5k is worth. It seems like they are basically getting the page live and have a basic theme installed. If that is the case it might be time to look into other CMS because that is criminal if that is the case.