With the new plan names, it seems like WordPress.com has given up on any pretense of not trying to confuse people about WordPress vs WordPress.com.

Why are the plans named “WordPress Free” and “WordPress Pro”?

They should be “Free” and “Pro” or “WordPress.com Free” and “WordPress.com Pro”.

Naming them just “WordPress” is clearly designed to prey on people’s confusion even more than they already do.

The SEO is also clearly misleading, as the SEO title is “WordPress Cost | WordPress Price”.

These plans are not the cost or price of WordPress. They are the cost or price of WordPress.com. By targeting these keywords and using these plan names, WordPress.com is intentionally tricking people into thinking WordPress.com is the one and only “WordPress”.