More bloated content I don't care about, that will slow down the Internet and make me pay more for bandwidth each month. No doubt marketing and advertising people will be happy to dive in. Funny that more sites are protesting or blocking access to web browsers with pop up and video killers and yet they keep adding to the reason we want pop up and video (and now VR) killers. So much would be solved if they did not set all of it to automatically start up, unasked for and unwanted. The reason web browsers/ people want a kill switch is because the people posting the content don't provide one.