If Medium does go the way of the dodo, I'll have mixed feelings about it.

On the one hand, it's core strength has always been its front-end editing system. That, and the core focus on content - single column, clean typography, no glaring pop-ups before you've even read the content - made it great for content creators.

That being said, it lost its way as it started to feed typical link-bait BS to the top, and interesting voices were being lost.

As shown with Blogger and Twitter, and now Medium, Ev is great at getting funding for projects, but lacks business acumen when it comes to monetizing them.