In reply to Gabi Kerster.

Great comment Tom. I wonder if there is a common reason why huge market leaders come crashing down with everyone close to the brand seemingly in shock. I think there must be. It's certainly a challenge I can't even begin to appreciate at the scale WordPress is, but I'd say for sure that a misalignment or misunderstanding of customer needs with the actual users can be one of the key factor where a disruptor sneaks in and takes over. You look at Wix - way smaller market share, but valued 3x times that of Automattic - they could make a high impact move with the money and a market disrupting offer.