In reply to Gary Taylor.

Justin,

Yes! Yes! Yes! Couldn’t agree more. Been writing and sending press releases since the early ‘70s when I learned of their power.

There are many resources online to help write them, such as: https://blog.hubspot.com/marketing/press-release-template-ht. But there at least three other aspects that need to be understood.

First, develop a list of places, email, text, snail mail, twitter etc., you wish to receive your releases and use, and update, often. My rule in industrial product marketing used to be at least one release per month. My typical, pre-internet list was about 150 targets, all of them ones that would republish my release.

Second, do not expect all targets to publish your release every time; my pickup coverage used to be about 25%. That means you can re-use your release at a later time (if they are not used the first time, they are discarded by the editors who see so many they’ll forget your original one). In my experience, we would get diminishing pickups, but they we almost as good, like 20%, etc. Be sure to update the release date, too.

Three, make your release short and to the point and use good grammar, pointing out benefits more than features of your news also add something like a screen shot, useful pdf file or image that the target can use to make your release a more interesting item for their readers.

If you are persistent, you’ll be surprised how effective news release can be over time. Good luck to all new users!