In reply to Scott Bolinger.

Yeah, but by displaying a no refund policy, you could be giving up potential customers to a company that clearly states a customer friendly refund policy. What I get out of the data in this post is that the WordPress customer base has matured along with the companies. Customers are for the most part satisfied with the products they are buying. The initial fear of everyone running off with your GPL licensed code after getting a refund has not materialized. Sure, it probably happens but not nearly to the extent that business owners fear 3-5 years ago.