WordPress has perfectly positioned itself as the best alternative to platforms more widely viewed as CMS. One has stunning designs, yet lacks support of big-name users. Another has the power advantage, yet is awkward for the average user. As a publisher, the wide support by WordPress developers means it is a natural choice. Of course, WordPress should not rest on its laurels, believing they "own" an audience. All it takes is for another platform to provide just a bit more than currently available and we could see the balance shift.