In reply to Brad Chant.

I use WP since 2009. I know pretty much what's Gutenberg, it's completely refactoring what WP was, from the core. You know that better than me. Hence why rebranding is needed.

If change doesn't happen, Shopify and Squarespace and potential new ones would enter the space and take even more share as people are leaving the platform. Current block editor [which I idea I really like], is implemented in a way that is alienating the regular person. That's why the 1 star reviews are. It's not because it's new, it's not because the idea is bad, it's because the implementation is terrible.

If you don't self-cannibalize yourself, other's will do it. Without hierarchy and moving forward, with this pace of progress, the platform would slowly fade.