In reply to Adam @ WPCrafter.

I don't think "having a baby" is equivalent to launching product&service which millions of businesses rely on.

I think a closer parallel might be "The city is going to make modernising changes to our public transport which is used by 30% of the citizens"
The mayor invites input from stakeholders such as travel agents, bus drivers, train engineers, mechanics, affiliates and passengers and others - to test it out and provide feedback.

After 2 years those stakeholders give their verdict which ranges from cautiously optimistic to the majority who are very concerned with the issues they have faced. The stakeholders raise these issues saying "this is going to have a negative effect on transport and trade in the city unless these issues are resolved prior to launch."

And the Mayor says "It launches on Monday! We think everyone will love it! "

And the stakeholders saying to each other "Well ... this is going to get interesting!"