In reply to samhotchkiss.

LOL I think that would fall in line with changing the name. Something I was thinking about. It can remain WCSF at the heart, but refer to it as the annual WordPress conference. this already happens somewhat from past attendees, organizers, and those who have an interest in the WP community or ecosystem. But it's about passing on that mindshare to people like the example in the post. To them, they need to hear and see Annual WordPress Conference, not WordCamp San Francisco.