I couldn't agree more. WordCamp SF is not a "WordCamp" as WordCamps are defined but rather the main conference about WordPress. I understand the need from the Foundation's standpoint to give off the impression that all these events are the same thing but that's not how the real world works. People outside the community (sponsors, speakers, new members) have no clear understanding of the differentiation and that is a serious problem, not just a matter of education.

To turn your example on its head I met a woman at WordCamp SF last year who was new to WordPress and just went on a whim. She was impressed by the experience and asked if all WordCamps were like that. Someone else at the table quickly responded "I wish! You just went to the 'real' WordCamp. The other ones are glorified Meetups." I don't agree with this gross generalization, but there is truth there: WordCamp SF is not the same as other WordCamps. It costs exponentially more to be a sponsor, the speaker requirements are different, and the overall event is different (they have a live band at lunch for crying out loud!).

I think the community as a whole and WordCamps in general would benefit from a rebranding of the SF event. WordCon is an awful name in my opinion but it's still better. "WordPress Days" or "WordPress Conference" would be better. The whole camelcasing thing again only makes sense if you're in the know and we need to start catering to the majority outside the circle, not the minority inside.