WordCamp Kent Online Features Business and Marketing Tracks, May 30-31

One of the exciting things about WordCamps going virtual is the community gaining access to more events and presentations than ever before, from anywhere in the world. Even in this new online-only format, local camps still retain their unique character as they feature speakers from their respective communities.

WordCamp Kent (Ohio) is one of these upcoming events that has been forced online by the pandemic. Organizers will be broadcasting all sessions on the weekend of May 30-31, and tickets are free for anyone who wants to attend.

The schedule for this particular event runs heavy on the business and marketing side of working with WordPress, with very few talks geared towards developers. If you are a freelancer, run an agency, or have a WordPress product business, you will find WordCamp Kent’s program more tailored to topics that help you improve client services.

The schedule on the first day of the event is divided into two tracks: Freelance/Business and User/Marketing. These sessions will run alongside live Q&A and a Help Desk managed by volunteers in the #wp-help-desk channel in the NEO WordPress Slack workspace. The second day of the event will be also be split into two tracks: Freelance/Business/Developer and WordPress 101/User.

Topics include designing websites for generating leads, improving your business model for freelancers and small businesses, client consultations, content marketing, and customer support.

This Kent, Ohio, WordCamp may not have made it on your radar in the past, but the pandemic has opened up events in some ways. It forces a greater number of camps online and allows attendees to join any event without the travel expenses that would ordinarily be prohibitive. In the past, many people who were not local would simply opt to save their money for the bigger camps. The WordPress community has a greater potential to accelerate their learning opportunities, as more smaller camps gain a global audience online.