In reply to Purple Bob.

@ Matt suggesting child themes on Storefront... can WooCommerce/Woothemes give those guarentees that Storefront will still be there and supported over 3 to 5 years? Same story, right.
But we need to also clear the panic. Not supporting a theme anymore doesn't mean it wil crash the day after. Some themes can go a long way, even if they are not supported. Okay, it's not a 'healthy' site, but still.