I'm so incredibly stupid.

Can you believe I actually thought web design freelancers, WP enthusiasts and small web agencies were the evangelist that created WordPress and Woocommerce's success?

Sure, I'll admit it was tough convincing non techie start ups to go with Woo. Heck, they can have a store running for $29 and have none of the worries of multiple vendors, but I pushed through that.

It's WordPress I said. Community. Freedoms. Growth. Camps. T-shirts. Flowers. Glitter...

OK granted, there were some heavy clues I may not be giving great advice. WooThemes seemed to enjoy alienating their supporters at every opportunity. But still it is on WordPress... Community. Freedoms, warm sensations in the tummy etc...

And then... yay the day came... Automattic took over... even better... under the banner of "democratizing the web".

Automattic - everyone!! These guys will know how to make a scalable business from our collective desire to see WordPress succeed.

Of course they will. They paid $30+ million for forked GPL software and look how quickly it went from 17% to 60% of the market share.

I know, I know, I'm gullible!

Anyway thank you Automattic for making it crystal clear you are not for my small business clients and friends.

You have actually saved me a lot of conflict and update headaches going forward. I wish you luck in your further communication on who WooCommerce is for.