In reply to Rick Gregory.

I think some of the heat is that Woo already has poor support times. Sure, they could have argued that this would improve support but then the last license change they did should have helped and it didn't.

Saying they need to deliver value for the increase may not be a new argument but that doesn't lessen its correctness. As it is, they have doubled the price and not committed to any clear customer benefit. For people who use a couple of cheap extensions, eh. But for the people whose extension cost is hundreds or more per year? Those folks will look long and hard at this.

After all, if a customer isn't getting faster and better support, why auto-renew? As Ken Klages points out, there's now no advantage to the customer to auto-renew (i.e. "auto renew before your license expires and get a discount") so the smart thing to do is to only renew when the extension adds something you value or when you do need support. I've had other licenses hit their expiration date recently and in all cases the vendor has emailed out an offer to renew early because it's in their interest to do so - they keep me as a customer.