In reply to Doug Smith.

I have a couple more thoughts now that I've had a week to consider this.

1. As I said previously, I don't mind a price increase if it goes along with great support. One way to reduce the support burden is to service fewer customers. So if this increase truly makes a bunch of you go away, then I will likely get that better support response time I desire. :-) Not trying to be selfish, but this may be the practical result.

2. There may be an unintended consequence of the price change. A discounted renewal entices customers to renew right away to avoid having to pay a larger price after the renewal deal expires. Now that there is no difference in price, I suspect many customers will just put off renewing until there are significant enough changes to an extension or until support is actually needed. That could reduce income to WooCommerce but it could also spur development work on more stagnant extensions to attract renewals with added value.