In reply to LB.

This is an excellent comment! The Microsoft example and the comic book analogy are right on. There is an economy of scale that should be taking place as WooCommerce software is being used more widely. However, as they keep choosing to raise their prices, more people jump ship in favor of less expensive plugins or GPL software vaults and they won't be able to obtain the economy of scale necessary to avoid exorbitant pricing. Since their greatest expense are personalized support requests (which currently take *forever* to get answered), a better option for them to consider might be fostering a more helpful and encouraging users-helping-each-other community atmosphere to avoid the expense of unnecessary support requests.