In reply to Devin.

Devin, what I think you're missing with the Neflix / HelpScout / GitHub analogy is that all WooCommerce extensions are open source. So if you stop renewing your subscription to any of these other platforms, you lose access. With WooCommerce extensions, the only thing you lose if you cancel your subscription would be support tickets and an occasional bug fix or feature add. So WooCommerce needs to provide a discount on renewals to give customers the incentive to stay a "part of the club". Otherwise, the logical move is to just cancel your automatic subscription and then only renew it if you need support or a major release comes out.