Wix’s aim isn’t to win over WordPress professionals, it’s to provoke a defensive response from them.

Plugin conflicts and updates are pain points for a cohort of users. Poking fun at that is fair game.

Automattic has a concierge team that actively tries to prevent the adoption of other open-source CMS’s. Maybe Wix should have just privately offered to migrate prominent users away from WordPress for free, like Automattic does to others.