People shouldn’t underestimate Wix or anyone else in this space.

Over the past few months, I’ve seen many of my WooCommerce clients ditch their WP sites and switch to Shopify. This is after only building their sites in 2020.

Woo has become cumbersome and the addons required to run a reasonable online store has bloated the performance requirements and yearly costs to the point where Shopify has become an agile bargain by comparison.

The fact that many of Woo’s plugins switched their licensing a few years ago to require full-price yearly renewals was certainly a set backwards. Hopefully, the gang at Automattic with take notice and address these issues (and others) or risk conceding this market to the competition.

Since we’re also a Shopify affiliate, whether they choose WP/Woo or Shopify makes little difference to me.