After the week and a half I’ve had and the dogpiling I’ve endured on Twitter the last four months, it was a nice surprise.

Using physical mail for swag/gifts during time when we’re all stuck at home and some businesses are selling their swag, is another approach.

It’s hard to judge a marketing campaign if you don’t know the context of their goals. Is it shady? Maybe. It’s not offensive to me. Is it a violation of Trademark? That’s for a lawyer to answer.

The guy in a blazer doesn’t look like any WordPress person that I know. Not stuffy, not forgetful. Sure, are updates more complicated now? Yes. Should businesses hire professionals? Yes.

Probably, for many of our clients that don’t have the budget to hire a professional, Wix is a real solution.

We all need a place to market ourselves online. I chose WordPress. Some choose WordPress.com. Some choose Squarespace, Webflow, Stackbit, and, yes, Wix.

It’s important that we rise above this. Yes. I got the headphones. Will I use them? I live alone so probably not. Did I feel appreciated? Yes.

What can we, as WordPress products and services learn from this?

Wix is advertising.

We are not.