In reply to Jonathan.

I remember an online glasses store that leveraged it’s atrocious reputation to its advantage. They were purposely horrible in shocking ways. Horror stories about their support line swearing at customers would make the news and so they’d get all these backlinks and rank high on Google for searches for glasses.

I had to wonder if Wix is trying something similar. Deploy a “newsworthy” ad campaign to get exposure at whatever cost. Or maybe they are serious. Truly bewildering in any case. Probably best not to give it attention.