@Chip Bennett - I agree with the most of your statements, but I think the process of educating end-users is quite difficult at this point, but possible (giving the current scale of WP themes market) and I was referring to a theme's attractiveness as a product (not in terms of visual representation). As of standards, I think TF admitted this deviation for marketing purposes and now are starting to set up and follow some new guidelines to have a better compliance with everything we've discussed earlier. We'll see what happens, regards.