In reply to John Parris.

Hi John,

I've been forced to come to grips with many economics terms (mostly from accusations on ThemeForest) like "price collusion," "price gouging," and some others.

I wholeheartedly agree that customers, in general, have a very distorted view of the amount of work and skill required to make a good theme (more so if you are aiming for great). I wouldn't blame them because the forced pricing of Envato has taught them that.

That would be the ideal situation when a large portion of authors decide (independently) that this reality needs to change, but I doubt it will happen so soon.

We are well aware of the head winds we are going to encounter, but somebody's gotta make the first step. We would rather be the first because we believe we have something to say on this matter. I would see it as a missed opportunity if the first authors to increase prices would do a poor job of coming up with reasonable explanations and decent motives.

This conversation right here is the first step. We need more of them.