In reply to Scott.

Nice play on word! (we've also had quite a few with Pile around the office).

We are fully aware of how dramatic the price increase is. That is why we haven't done the same for all of our themes because we need to see how potential customers of ThemeForest relate to it. Like I've said in the main article, we are not suicidal. But we needed to start somewhere.

Your comparison with a hypothetical Prius price increase is not right because Toyota always had the liberty to set their own prices. What if that Prius was, in fact, a Tesla S that would have been forcibly priced at $25.000, then I would have no problem. I wouldn't jump with excitement, though.

I am not saying that anyone forced us to sell on ThemeForest, far from it. We've had it good. But, for a while now, a lot has been put on our head that was not part of the original deal.

How would you feel if you were Toyota and you would sell cars without warranty (because that is how you decided and you told customers that). Then one day someone comes along and says that you should offer seven years of warranty but swallow it at the same price. Ha?

Sure, if you were helping people under the radar all along because you felt that was right, you would not be so affected. But still...

There are many things that people will start/need to understand about the WordPress theme market, on both sides of the story: customers and theme authors alike.