In reply to Jeff.

There is much more to a good theme than what one can see in a demo. We constantly evaluate and judge the workflow people have with our themes and think of ways to improve it.

In fact, from the moment we think of a new theme we start with real people's problems and how can we allow them to overcome that in an easier way.

This "background" thinking is a key component of our value proposition. But like you've said, the market will be the judge.