How is a service like this a good thing? I don't get it. How does it do anything but feed people to their affiliate links? It's useless for custom themes (which is good!), and of questionable value to people who don't realize that there is way more to creating a site than picking a theme.

It just devalues the effort put into sites by highly trained developers and designers. As for the founder's goal to be the guy you send your cheapskate friends to -- that just perpetuates the notion that you can get a great site for cheap. Again, devaluing the efforts of trained professionals.

Why is a supposedly reputable site pandering to stuff like this?