Hehe -- there's no angst here eh? I'll have to go over and read more the comment thread before I drop another anonymous comment on him :) ...

But I think you're right -- I mean they'd have to pull all of yoast's plugins (because of his advertising) and All-In-One SEO guy (the #1 plugin) for having a paid upgrade (which I see you advertising here) if that were true... And it must have something to do with the wording and hopefully intent (to provide value).