Even though I use Favorites all the time, Featured plugins was something that I only noticed today. Some of the suggestions are interesting, but my first impression was that it was a list of alternatives to plugins that I already use. It took me a while until I realize that the logic was different.

For example, if I already use Yoast SEO, it doesn't make much sense to me to see All in One SEO (and vice versa) as a recommendation. Of course, on the other hand, that would make sense on the condition that the suggested plugin was significantly better (more popular / higher rated, better supported and maintained) than the one that I already use.

I find the idea promising, though, and I would prefer to see Recommended as the main tab instead of Featured. In fact, perhaps it would be interesting if recommendations could somehow take into account factors such as:
- number of users who favorited a plugin
- popularity / ratings of the plugin during a relatively recent time period (e.g. last year)
- trending of the plugin (e.g. spikes of its popularity for the past week)
- Site specific settings like language, multisite, whether comments are turned on or off etc.